Social Media Monitoring and Analytics: How, What, and Why
30

Monday, 30 September

6:30 9:30 pm EDT

GA NYC (Manhattan), Classrooms (3rd Floor)

10 East 21st Street
New York, NY 10010
$99 USD
Regular Ticket
$99 USD
Total
`

Questions? Read our FAQs

Social Media Monitoring and Analytics: How, What, and Why | September 30

Kassie Phillips Photo


Creative Strategist and Digital Marketing Consultant

30

Monday, 30 September

6:30 9:30 pm EDT

GA NYC (Manhattan), Classrooms (3rd Floor)

10 East 21st Street
New York, NY 10010
$99 USD
Regular Ticket
$99 USD
Total
`

Questions? Read our FAQs

About This Class

Understanding metrics, stats and social analytics is key to creating, monitoring and adjusting social strategy and goals. With this in mind, digital marketers must know what they are looking for, which stats impact their previously set goals and how they can use analytics to fine-tune their content, engage with users and enhance their social presence. This class will cover the basics of understanding social metrics, their importance and how to use them to make stand out social presences, topnotch campaigns and stronger connections with users.

Takeaways

  • An understanding of how to find basic analytics for social media platforms including: Facebook, Twitter, YouTube, Instagram and LinkedIn
  • Examples of how to present social analytics internally and for clients
  • A knowledge of what the metrics being reported mean, i.e. impressions vs. reach vs. engagement
  • Tips on how to use analytics to enhance and advance social media strategies and approaches
  • How to increase content reach through social advertising (this will be a small/brief portion)

Preparation

Understanding of and experience with posting and monitoring on social media platforms including Twitter, Facebook, Instagram, LinkedIn and YouTube. Do not need to have analytics background or focus.

Regulatory Information:

General Assembly’s workshops are for recreational purposes and are not regulated by the Bureau of Proprietary School Supervision.

About the Instructor

Kassie Phillips Photo

Creative Strategist and Digital Marketing Consultant

Kassie Phillips is a Creative Strategist and Digital Marketing Consultant who offers expertise in digital strategy (paid, organic, e-commerce, influencer marketing) across multiple platforms (website, email, social media) to help brands build and strengthen their voice online. She has worked with international brands like Bacardi, WelleCo, Indie Lee and Bonnie Jean, as well as small to midsized NYC based businesses. Kassie is currently self-employed, but prior to venturing out on her own was the Head of Marketing for Centaur Media US where she was responsible for events, strategic partnerships and sponsorship opportunities, as well as the overall digital marketing strategy for the US brands.

Refund Policy

We understand that, sometimes, plans change. If you can no longer make it to a class or workshop, please email us at least 7 days before the scheduled event date. No refunds will be given to cancellations made within a week of the class or workshop.

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