Social Media Marketing Bootcamp | Online

About this workshop

Are you effectively tapping into social media for your business? Social media should be an important driver of user growth, engagement, retention and sales, but first you need a solid strategy to guide your activity across these networks.

This one day workshop takes you through the creation of an actionable social media marketing strategy using storytelling, content marketing, social monitoring, measurement and optimisation. Through a series of practical exercises and case studies, you will learn where social fits into your business' sales cycle, how to create an ongoing dialogue with your users, post shareable content, track performance, and collect insights to feed back into your product development and marketing strategy.

Takeaways

• Set social media goals for your brand or business
• Choose the social platforms that are crucial to your business
• Learn how to tap into existing communities to maximise reach
• How to grow and maintain an engaged social audience
• Develop a content plan and tailor your message across platforms
• Top tools for effectively promoting a business or brand on social media
• Set up, track and manage social KPIs for your business
• Learn how to measure and track performance, and calculate ROI for your social efforts
• More tools for social listening and media monitoring