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Are you effectively tapping into social media for your business? Social media should be an important driver of user growth, engagement, retention and sales, but first you need a solid strategy to guide your activity across these networks.
This one day workshop takes you through the creation of an actionable social media marketing strategy using storytelling, content marketing, social monitoring, measurement and optimisation. Through a series of practical exercises and case studies, you will learn where social fits into your business' sales cycle, how to create an ongoing dialogue with your users, post shareable content, track performance, and collect insights to feed back into your product development and marketing strategy.