Social media Collaborations: marketing your brand to the masses | Online

About this event

Social Influencers have become powerful brand allies in the marketing world. Partnering with the right influencer can work wonders for your brand, but how does one find those authentic influencers to advocate their brand message?

General Assembly has teamed up with Founder & CEO of Collabosaurus, Jessica Ruhfus, to explain how to forge an authentic relationship between brands & influencers.

We will discuss:

• finding the right influencers who will advocate your brand
• building relationships with your influencers
• the role of influencer marketplaces, ad agencies, PR firms in this growing industry
• identifying key performance indicators and behaviours of influencers to achieve results