Social Media Bootcamp | Online

Washington, D.C. Campus

GA D.C.
509 7th Street NW, 3rd Floor
Washington D.C. 20004

Past Locations for this Workshop

Social Media Bootcamp | Online | Washington, D.C.

Washington, D.C. Campus

GA D.C.
509 7th Street NW, 3rd Floor
Washington D.C. 20004

Past Locations for this Workshop

About this workshop

This bootcamp introduces participants to the current social media landscape and explores how it can be used for maximum results, whether you are using social media personally, as a small business, a brand or agency. Participants will leave with a detailed understanding of what is entailed in the key components of a social media strategy – from identifying your key channels and setting objectives, to exploring your content themes and planning execution tactics to test, as well as evaluating which tools are right for you.

Topics to be covered will include: an overview of social media platforms, current social media trends and their implications, content strategy, customer experience for social, how to tailor social media tools to your existing business strategies and social media tools for monitoring and ROI.

Case studies and tactics will be presented throughout the session and participants will gain hands on knowledge through breakout sessions.

This workshop is for beginners to intermediate level. Some experience with social media is necessary – for example, we won't be covering things like how to set up a social account or target audience, but how to optimise your existing efforts.

Takeaways

  • Understand social media platforms, including Facebook and Instagram
  • How these platforms are used and why people and brands use them
  • Create content themes tailored to your brand
  • Look at case studies on effective use of social media
  • Learn best practices on how to engage people
  • Look at monitoring, research and engagement tools available to marketers and brands
  • A basic understanding of social media advertising
  • Examine social media engagement strategies
  • Learn the importance of reporting and KPIs and how to evaluate your performance
  • Learn tools and techniques to measure effectiveness and ROI

Prereqs & Preparation

This workshop will be completely live and online. In preparation, please download Zoom and Slack.

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