Social Media Advertising | Online

About this workshop

As social media evolves, many of the platforms now offer interesting and effective ways to get in front of your exact target audience. In this workshop, we'll be taking a look at how Facebook, Instagram and Twitter Advertising allow you to purchase adverts that sit within the newsfeeds of audiences that you select. We'll be covering how you go about setting up adverts, what they look like, and looking at some great (and not so great) examples of how UK brands are using the platforms.

You'll learn what to consider in terms of imagery, copy and how to select the audience which you desire - based on the age, location and interests. We'll also be discussing what kind of budgets work well, and how to measure the success of your adverts. This class is great for anyone that is new to the world of social media advertising.

Takeaways

• Learn how to develop a social media advertising strategy.
• Identify the key differences between the main types of social media adverts on Facebook, Twitter and Instagram.
• Learn how to setup adverts to promote your own business.
• Discover what works well in terms of images and ad copy.
• Be able to identify what budgets are required for this activity.
• Understand how to measure the success of your adverts.

Prereqs & Preparation

Please bring a laptop.