Social Media 2-Day Intensive Workshop | Philadelphia

About this workshop

Learn the ins-and outs of the current social media landscape and explore how it can be used for maximum results (for personal brands, businesses, and agencies). We'll provide an overview of social media platforms, current social media trends and their implications, how to tailor social media tools to your existing business strategies and social media tools for monitoring and ROI. Case studies and tactics will be presented throughout the session and participants will gain hands-on knowledge through breakout sessions.

This 12-hour Social Media 2-Day Intensive Workshop is the interactive and hands-on way to begin utilizing social media tools to build brand awareness. You will dive head first into various social media platforms, skill up with exercises, and by the end of the intensive you’ll have a detailed understanding of both the current social media landscape and how to evaluate which tools or social platforms are the best fit for your strategic goals.

Takeaways

  • Understand how social media platforms work, including Facebook, Instagram, Twitter, LinkedIn, YouTube, Pinterest, and Snapchat.
  • Key features of these platforms and why people and brands use them.
  • Look at case studies on effective uses of social media including B2C and B2B brands.
  • Learn best practices on how to engage people.
  • Look at monitoring, research and engagement tools available to marketers and brands.
  • Gain an understanding of social media advertising.
  • Evaluate the social standing of a brand including your competitors.
  • Tools and techniques to measure effectiveness and ROI.
  • Measure effectiveness using free tools.

Prereqs & Preparation

  • This workshop is for beginners. No prior knowledge or experience required.
  • Prior to class download and signup for accounts on Facebook, Instagram, Twitter, LinkedIn, YouTube, Pinterest, and Snapchat if you’d like to follow along with in class exercises.
  • You will need access to a laptop or computer with a working webcam and microphone as well as a strong internet connection.
  • This class will occur completely online using Zoom.
  • Class setup information will be emailed to all students signed up around 24 hours before (and again an hour before) your class launches.
  • Each individual class participant must have purchased a ticket.
  • NOTE: Some domains block our automated emails, so If you don’t receive sign-in instructions within 1 hour of the livestream, please reach out to help@generalassemb.ly and we’ll send sign-in instructions right away!
  • If this class is recorded, students will be sent the recording link within 7 days after class completion by email. Students are encouraged to download and save shared materials (worksheets, deck if applicable) during class for later reference, as they are not shared via email.

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