Slack + GA present: Being Human - The Future of Brand Voice in a Social World | Online
About this event
Words are hard. We spend all day typing — emails, blog posts, product descriptions, advertising copy, Twitter updates, software updates, emojis even. And getting the right words every time? Hard. Making sure that people understand your intention and your tone, particularly? Also hard, dang it!
Based in San Francisco Anna Pickard is Slack’s Editorial Director and has been wrangling words across software product design, marketing and editorial and even customer service on Twitter since the beginning of Slack. She’s the inventor and orchestrator of Slack’s playful brand personality both inside and out, as well as finding ways to make that stick as Slack grows at flying speed.
Anna is in Australia for one week only. General Assembly is partnering with Slack to present a fireside chat over breakfast at Slack HQ in Melbourne, moderated by Isobar's Executive Creative Diretor Dave Budge.
Who is this event for?
Join an intimate crowd of digital creatives, brand strategists, digital designers, product designers, marketers and writers for a very practical chit-chat about creating the cohesive, playful and human brand experiences of the future, with words. Come loaded with questions, and Anna will try her darnedest to answer!
