Shaping Brand (R)evolutions | Online

About this event

As a creative leader and designer, the pace of development in the platform, digital, and social space and its ever-growing importance to so many can seem daunting, especially in today’s media agnostic world. In fall of 2009, Rachel was designing layouts for Diane von Furstenberg’s first-ever iPhone app. This was a time when apps were all the rage, people were skeptical about mobile commerce, and having Twitter-feed capabilities was unprecedented.

This legacy company’s story is all too familiar to Rachel, who has made a career of harnessing emerging technology to usher global brands into a new era—while championing design as a powerful tool for human connection. Today, after leading major initiatives at GQ, The New York Times, and Facebook, Rachel will share inside stories of brands grappling with integrity in the face of big changes. Knowing that a brand system should be built to be continuously iterated while understanding that a brand’s “community” plays a valuable role in actively shaping its future, creating people-first frameworks that are authentic, consistent, and intentional to help teams navigate major shifts in this space is more critical than ever.

Takeaways

1) Think visually: As humans, we're hardwired for memorable stories 2) Find your voice: Put something out in the world that matters 3) Embrace change: Leverage emerging technology and evolving trends to reach people wherever they are