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In today's world, design is not what we once knew it to be. We used to be able to craft a discrete website or a piece of software, concentrating on the user experience of the product at hand. Things are not so simple anymore! As technologies move from novelty to an indispensable, integral part of our lives, businesses now need to cater to the fluid lifestyles of their consumers.
Products are most often part of larger service ecosystems and experiences that solve real human needs, part of journeys that involve many people, partnerships and points of interaction. As technology opens and speeds up new business frontiers, services are being created to address these needs at an ever faster rate.
If you're seeing these changes and would like to find practical ways of incorporating strategic service thinking for your business, come join us!
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