SEO Writing for Copywriters

Atlanta campuses

GA Atlanta, Ponce City Market
675 Ponce De Leon Avenue NE, 2nd Floor
Atlanta GA 30308

Past Locations for this Workshop

SEO Writing for Copywriters

Atlanta

Atlanta campuses

GA Atlanta, Ponce City Market
675 Ponce De Leon Avenue NE, 2nd Floor
Atlanta GA 30308

Past Locations for this Workshop

About this workshop

This class is ideal for the copywriter who’s looking to learn SEO best practices and find ways of incorporating these strategies into their writing process. In this class, we’ll get to know each other through guided discussion and collaboration. We’ll also talk about similarities and differences to other types of copywriting as well as how SEO practices can be used regardless of the medium or purpose of your content. The primary focus of this workshop will be how to take these principles and apply them to your own work or on real-world client projects. The instructor will share some case studies of wins, losses and learnings as well as some in-progress SEO content for current, relevant examples.

Takeaways

    Understand the language unique to SEO
    SEO best practices for copywriting
    How to conduct keyword research
    Useful tools and browser plugins
    How to use HTML for SEO purposes in Wordpress or a CMS

Prereqs & Preparation

Proficiency in reading, writing and speaking English Pen/pencil and notebook Questions about SEO and copywriting Laptop/tablet/smartphone Previous digital writing, copywriting experience or Copywriting 101 (helpful but optional) Works in progress or examples/ideas to be used in collaborative work

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