SEO Methods for Increased Online Visibility | Boston

About this class

Despite yearly claims that SEO is dead, making your site friendly to search engines and users is more important than ever. Although SEO has changed dramatically over the years, as search engines have become stricter about web spam, SEO still works. It is a cost-effective way of driving relevant traffic to your site.

In this class, participants will learn about the most important search engine ranking factors, including topicality, authority, and user metrics. Through a hands-on activity, they’ll use the necessary tools to perform keyword research and gain practice in implementing these recommendations on a website. Students will also learn about how to leverage on-site and off-site optimization to improve ranking for specific keywords.

Takeaways

• Develop an understanding of three significant ranking signals.
• Learn how to perform keyword research for on-site content and blog posts.
• Develop a strategy for increasing rankings for unique keywords.
• Understand how to optimize links to improve keyword rankings.