SEO E-commerce for Beginners | Louisville

About this workshop

This course reviews the content-based, technical and offsite aspects of SEO necessary to succeed in the modern day e-commerce landscape. The course will begin with a refresher of basic SEO concepts and then turn toward discussing beginner and intermediate strategies for improving the organic visibility of e-commerce websites. The course will detail real life case studies, provide hands-on exercises and a high level of engagement with the instructor to ensure a reinforcement of concepts learned throughout the course.


By the end of the course students should be able to:

  • Understand several tactics and strategies to apply to their own e-commerce website
  • Perform a technical audit of an e-commerce website
  • Create a content strategy for their website
  • Be able to use tools necessary for maintaining high quality technical SEO
  • Understand internal linking and its effect on e-commerce websites
  • Have a deeper understanding of how search engines work

Prereqs & Preparation

  • Recommend at least intermediate knowledge of general SEO concepts
  • Familiarity with Google Search Console, ScreamingFrog and SEMrush/Ahrefs
  • Basic understanding of web development concepts such as javascript, html & CSS (do not need developer experience)

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