SEO 1-Day Fundamentals Workshop | Tucson
About this workshop
Search Engine Optimization (SEO) is often thought of as a complex and long-term process for marketers. But there are many quick and easy steps you can take to improve your website traffic and start a successful SEO campaign.
In this workshop on “human-centered SEO,” you’ll learn the basics of how to analyze and improve your organic search performance on Google. We’ll cover both onsite and offsite methods of improving your search rankings, while getting a glimpse of the software that search marketers rely on. We’ll explore SEO techniques and walk through each step of setting up and optimizing websites in class.
This 6-hour SEO 1-Day Fundamentals Workshop is the interactive and hands-on way to begin improving your website traffic. You will dive head first into SEO, skill up with exercises, and by the end of the day you’ll have a solid base to create a search engine optimized web presence, plus a customized comprehensive plan to continue your efforts.
Takeaways
- Understand the basics of having your website found on major search engines.
- Set up and explore Google Analytics and Webmaster Tools to measure your website traffic.
- Research and build a keyword list to get your site ranked in search queries.
- Analyze your performance and your competitors’ performance on your target keywords.
- Set up your basic onsite search anchors such as URL structure, page titles, meta tags, and more.
- Plan a link-building campaign to improve site authority and improve search ranking.
- Create a content calendar to help keyword and content planning
- Develop a long-term blog strategy to improve your SEO performance month after month.
Prereqs & Preparation
- This workshop is for beginners. No prior knowledge or experience required.
- You will need access to a laptop or computer with a working webcam and microphone as well as a strong internet connection.
- This class will occur completely online using Zoom.
- Class setup information will be emailed to all students signed up around 24 hours before (and again an hour before) your class launches.
- Each individual class participant must have purchased a ticket.
- NOTE: Some domains block our automated emails, so If you don’t receive sign-in instructions within 1 hour of the livestream, please reach out to help@generalassemb.ly and we’ll send sign-in instructions right away!
- If this class is recorded, students will be sent the recording link within 7 days after class completion by email. Students are encouraged to download and save shared materials (worksheets, deck if applicable) during class for later reference, as they are not shared via email.