SEO 1-Day Fundamentals Workshop

Search Engine Optimization (SEO) is often thought of as a complex and long-term process for marketers. But there are many quick and easy steps you can take to improve your website traffic and start a successful SEO campaign.

In this workshop on "human-centered SEO," you’ll learn the basics of how to analyze and improve your organic search performance on Google. We’ll cover both onsite and offsite methods of improving your search rankings, while getting a glimpse of the software that search marketers rely on. We’ll explore SEO techniques and walk through each step of setting up and optimizing websites in class.

This 5-hour SEO 1-day Fundamentals Workshop is the interactive and hands-on way to begin improving your website traffic. You will dive head first into SEO, skill up with exercises, and by the end of the day you’ll have a solid base to create a search engine optimized web presence, plus a customized comprehensive plan to continue your efforts.

• Understand the basics of having your website found on major search engines.
• Set up and explore Google Analytics and Webmaster Tools to measure your website traffic.
• Research and build a keyword list to get your site ranked in search queries.
• Analyze your performance and your competitors’ performance on your target keywords.
• Set up your basic onsite search anchors such as URL structure, page titles, meta tags, and more.
• Plan a link-building campaign to improve site authority and improve search ranking.
• Create a content calendar to help keyword and content planning
• Develop a long-term blog strategy to improve your SEO performance month after month.

Michael is the founder and managing director of Caldwell Richards, a Singapore-based marketing and design consultancy helping B2B tech start-ups and Fortune 500 companies address their marketing challenges.

Having lived in Asia for the past 20+ years, his working career has allowed him to develop a broad range of experience in Communications, Marketing and Business Development with some of the world’s most recognized technology brands. This background has given him the opportunity to build his Go-To-Market skills in terms of Strategy and Budgeting, as well as lead projects in Advertising, Branding, Channel Management, Content Development, Digital Marketing, Events Management, Lead Generation, Product Marketing, Public Relations, and Web Development.

Michael has a Bachelor of Arts degree from the University of Western Ontario and a Master of Arts degree in Communications Management from The University of South Australia. Outside of work, Michael is an avid diver and passionate about motorcycles