Is your business looking to grow its customer base? Do you care about your customer acquisition costs? If so, that's good because these are some of the most important questions your VCs and partners will ask. This workshop is designed for startup owners and business / marketing execs looking to build knowledge to tackle the most potent marketing channel for any business - Search Engine Marketing. Students will walk away with a solid base to create a search engine optimised web presence and a knowledge of how to structure campaign for success.
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