Search Marketing Bootcamp: SEO & SEM | Online

Singapore Campus

General Assembly @ 79 Anson
Level 20. 79 Anson Road

Search Marketing Bootcamp: SEO & SEM | Online | Singapore

Singapore Campus

General Assembly @ 79 Anson
Level 20. 79 Anson Road

About this workshop

Is your business looking to grow its customer base? Are you looking to improve your brand visibility? Do you care about your customer acquisition costs? If so, that's good because these are some of the most important questions your VCs and partners will ask.

This workshop is designed for startup owners and business/ marketing execs looking to build knowledge to tackle two of the most potent marketing channels for any business - SEO and SEM. Students will walk away with a solid base to create a search engine optimised web presence, and a base plan to help your website or piece of content rank higher on search engine results pages (SERPs).


Part 1: An Overview of the Search Landscape

  • Learn why search is an integral part of your marketing arsenal
  • Discuss methodology and approach to search engine marketing

Part 2: Search Engine Optimization Tools of the Trade

  • Define your keywords and audience
  • How to develop search-optimized web content
  • Identify link building opportunities

Part 3: Paid Search with Google AdWords

  • Define your keyword strategy
  • Draft optimized ads
  • Create a winning campaign structure

Prereqs & Preparation

  • Familiarity with marketing and communications basics
  • A desire to design and implement an online marketing strategy

Please Note

  • This session is taken completely online using Zoom and Slack.
  • You will need access to a laptop or computer with a working webcam and microphone as well as a strong internet connection. .
  • Download Zoom. Zoom is the video conferencing tool we will use. It works a lot like Google Hangouts or Skype. You will need to create an account in order to join the call.
  • We will provide a link to the session via email 24 hours in advance - keep an eye on your inbox

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