Search Engine Optimization (SEO), Getting Started Guide | Washington, D.C.

About this workshop

Search Engine Optimization (SEO) is an ever-evolving and ever-changing discipline. With Google releasing over 300 algorithm changes a year, where do you turn to for reliable information? In this packed two-hour session you will learn who the authoritative sources are, what search engines’ roles are, what to optimize for best results, and some of the tools of the trade that you can implement tomorrow. This is an SEO basics class designed to give you a starting point for developing a comprehensive optimization strategy.

Takeaways

• Find reliable resources for keeping abreast of Google’s changes and updates
• Learn the two major roles of search engines and what to optimize for each
• Learn the basics of SEO and best practices for overall strategy
• Uncover the tools that make SEO research and reporting affordable

Prereqs & Preparation

Please bring a laptop.