Scale to Success: One Day Growth Workshop | Online

About this workshop

Geared for entrepreneurs and marketers that need to identify ways to scale their business, this one day workshop will help you be more nimble and efficient with your marketing efforts.

Over the day, you'll learn tools and tactics to improve your ability to generate excellent content to attract target customers, understand what impact your marketing activities are having on your business and optimise your digital marketing strategy for maximum effectiveness and growth. Rooted in practical exercises, you’ll walk away with plenty of hands-on experience in content creation for both email and social, campaign analysis using tools like Google Analytics, and optimisation across various channels with Lean Startup methodology.

Lunch will be provided, including vegetarian options. Any dietary requirements must be emailed to studentservicessyd@ga.co at least 48 hours before class commences.

Takeaways

• Identify and reach your audience
• Use email marketing effectively
• Analyse a variety of digital marketing tools (websites, emails, social platforms)
• Connect with your audience through social channels
• Search optimisation, goals and analytics
• Obtain a "3D View" of your Website data
• How to improve development using test-driven development and Lean Startup ideas
• Putting together a complete and compelling marketing strategy, using all of the tools we’ve covered in the previous lessons

Prereqs & Preparation

Please bring a laptop. All needed software tools are accessible online.