Rise of the bots: Build a Facebook Messenger chatbot for your business | Online
About this workshop
Chatbots have a click through rate up to 15 times higher than email averages (Digittonic) - for marketers that stat means we should pay attention.
And with over 300,000 active chatbots in the Facebook Messenger platform, where else is a better place to start?
This full day bootcamp is for non-techy types. We don’t expect you to know how to code, but you’ll be willing to give building a Facebook Messenger chatbot a try!
Takeaways
- Chatbot trends and why we should pay attention
- What to do (and not to do) case studies
- Apply marketing and User Experience principles to chatbots
- Tools to get started and play with on the day building your first interaction
Prereqs & Preparation
- Bring an inquisitive mind and a laptop or something to take notes on.
- Please also have a Facebook business page and Facebook Messenger installed for the day.
