Digital Marketing is one of the hottest properties in today's technology. These skills are in high demand! Wondering where and how to begin preparing for a career transformation? Interested in hearing from the industry experts and GA's admissions team? We can help you achieve your goals.
In this special panel event "Break Into Digital Marketing", we will discuss the various steps that you need to take to get into the Digital Marketing industry, or simply use these skills in your day-to-day role. You will hear from industry experts and GA's digital marketing alumni about how the digital marketing industry works and has been growing. You will also walk away with a sense of how General Assembly's courses provide you with relevant tech skills that will help you grow in your career.
Disha is an Admissions Producer at General Assembly. She has a history of working within the business development field across various industries and has grown in the same field.
She enjoys the process of conducting a candidate need analysis and matching them with the right course through a consultative approach.
She started her journey with an events company where she also connected C Level executives to the events conducted based on their professional needs. She has worked across the APAC region during her experience. At General Assembly, she is looking forward to guide students take the right path of education which will lead them to their ultimate career goal.
Vivian Choy is Global Planning Director at Essence, a global data and measurement-driven media agency that is part of GroupM.
Joining Essence in Singapore as a fresh graduate in 2014, Vivian rose quickly through the ranks, gaining experience in both media planning and media activation, while managing multiple brands across APAC markets. She is the first employee at Essence in the region to take on a global planning role, overseeing a key brand with media activities in more than 60 markets, and working closely with internal teams across North America, EMEA and APAC.
Over the years, Vivian has developed specialised expertise in performance marketing, with a high level of rigour particularly in forecasting and optimisation. She also enjoys people management as she finds it meaningful to develop others, and has grown to become a strong team leader within the organisation.
In her free time, Vivian enjoys going to the gym to justify her immense love for pasta, and with travel opening up, she is looking forward to planning her next adventure overseas.