Programmatic Advertising 101

Washington, D.C. campuses

GA D.C. (Northern Virginia)
2231 Crystal Drive - 10th Floor
Arlington VA 22202

GA D.C., 1776
1133 15th Street NW, 8th Floor
Washington D.C. 20005

Past Locations for this Class

Programmatic Advertising 101

Washington, D.C.

Washington, D.C. campuses

GA D.C. (Northern Virginia)
2231 Crystal Drive - 10th Floor
Arlington VA 22202

GA D.C., 1776
1133 15th Street NW, 8th Floor
Washington D.C. 20005

Past Locations for this Class

About this class

In this class, students will learn the basic concepts of programmatic and its role in the digital media landscape

Programmatic has fundamentally changed the media industry and is evolving rapidly to become the central focus point where data, technology and people come together to deliver outcomes for marketers.

In order to keep up with the rapid pace of change, it is crucial that you understand the premise behind programmatic, where it is today and how it will propel our industry into the future.

Students will learn the basic principles of programmatic trading and how it has changed the way digital media is traded and executed. The class will also cover broader implications for the industry, the role that data plays and how the jobs of today will evolve with the technology. Lastly, students will learn some insights into what the future holds for this space and how that will impact advertising as we know it.

This class is for anyone with digital media experience that wants to learn about programmatic.

Takeaways

  • Ability to understand and explain the basic concepts of programmatic advertising
  • Understand the role of key players in the landscape and how they fit in (i.e. supply side vs buy side, trading desks, exchanges etc)
  • Understand how programmatic trading has impacted the industry and future implications
  • Understand the role of technology and data in the audience to client chain

Prereqs & Preparation

Students would require a basic understanding of digital media (how it's bought, how it's planned, what role it plays in the media mix) and basic metrics such as what is a CPM, CPC, CPA etc.

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