Questions? Read our FAQs
Questions? Read our FAQs
Many product managers have an incomplete understanding of the various elements that make up a well-constructed product strategy. A product strategy that is unclear and incomplete – or overcomplicated – causes a company to waste resources and reduces the chance of product success. In this session, we will share a common definition of product strategy and its key elements and share with you a template for summarizing your product’s strategy on a single page. Attendees will have a chance to use and apply the template in the session itself.
VP and Group Director, Product Management,
Jeff Lash is VP and Group Director, Product Management at SiriusDecisions, the leading B2B research and advisory company focused on ensuring that product, marketing and sales leaders can drive intelligent growth for their B2B organizations. He advises product management leaders and their teams on how to implement best practices and improve efficiency and effectiveness.
Jeff is a recognized thought leader in product management, with 15+ years experience in the development of Web-based products and SaaS. His product management career includes both new product introductions and major turnarounds of existing product lines, as well as introduction of the product management role into organizations. He has significant expertise in customer understanding, new product innovation, agile product management, user experience design, and product development processes. Jeff writes the popular How To Be a Good Product Manager blog (www.goodproductmanager.com) and is on Twitter as @jefflash.
Colorado Product is a professional organization founded with a goal of establishing Colorado as the hub of technology product management. Through speaker and panel-based educational events, community development and networking, generation and proliferation of great content, and identification of career opportunities Colorado Product aims to continue the development of great products and product management professionals that the Colorado region is fostering. The rapidly growing and increasingly successful tech startup communities in Denver, Boulder and across the state would not be possible without the product management professionals that their member companies employ. Colorado Product seeks to continue celebrating these successes and facilitating future ones.
DRY Soda Company creates beautifully flavored, lightly sweet sodas, made with just a handful of ingredients. Founded in Seattle in 2005 by a mother of four, DRY’s products honor the real flavors of fruit, flowers, herbs, and spices. With a commitment to simple ingredients, artistry, community, and most of all, flavor, DRY Soda Company is showing the world that not all sodas are created equal.
We understand that, sometimes, plans change. If you can no longer make it to a class or workshop, please email us at least 7 days before the scheduled event date. No refunds will be given to cancellations made within a week of the class or workshop.
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