Product Marketing Fundamentals | Online

Melbourne Campus

GA Melbourne
12A, 45 William Street
Melbourne Australia 3000

Product Marketing Fundamentals | Online | Melbourne

28
Attend the next event on Thursday, 28 January.

Melbourne Campus

GA Melbourne
12A, 45 William Street
Melbourne Australia 3000

About this workshop

This class is an introduction to product marketing for web technology products. We will cover:

  • Market and User Research (Quantitative and Qualitative)
  • Product Positioning
  • Launch Plan and Strategy
  • Post-Launch Surveys / Feedback Loops
  • User Engagement and Community

Takeaways

  • Identify opportunities to add value as a product marketer
  • Define the value of customer research and how to design actionable research
  • Create and use positioning to differentiate your product and impact marketing objectives
  • Identify opportunities for strong product launches

Prereqs & Preparation

Please come to class with a product or service you would like to work on during class.

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