Product Management Bootcamp | January 28

$250 USD each
Friday, 28 January, 2022
5 am – 12 pm EST
Online

About This Workshop

You’re full of ideas, but how do you know which are worth pursuing? Enter product management. Discover the basics of product development, product strategy, the product life cycle, and many more fundamental product management concepts in this hands-on product management bootcamp.

In the first half of this product management bootcamp, you’ll learn how to learn how to conduct market research and apply best practices when analyzing user interviewers. The ultimate goal of a product manager is to get to product/market fit. Take your idea and get moving in the right direction quickly and efficiently using design thinking and product management strategies.

In the second portion of the product management bootcamp, you’ll explore how PMs prioritize features for users and how the different types of minimum viable products (MVPs) can guide you to continued success. Products are constantly evolving, even after they’ve launched. It’s critical that product owners and product managers be able to measure their progress so that they can continue improving it.

Takeaways

  • Explore product management and career trajectory of product managers.
  • Explain the purpose and process of building an MVP and determining product/market fit.
  • Develop problem statements and hypotheses in real-world business scenarios.
  • Craft questions for and conduct user interviews to validate hypotheses and gain insight into customer experience.
  • Use affinity mapping methodologies to gain insights into user problems or needs when developing a product.
  • Translate hypotheses into product features.
  • Define success for a product using the language of product management metrics, identifying the right metrics and KPIs and the tools you can use to track them.

Preparation

  • In preparation, please download Zoom and Slack. You will receive a link to the session 24h before & again on the day of the class - keep an eye out in your inbox.
  • All communication will be sent to the email used to purchase a ticket. If you have signed up on behalf of a friend or colleague, please forward along this information.

NOTE: this session will not be recorded, however, slides will be sent within 7 days following the class.



🚀 Chart your own career path. Pick up where this workshop leaves off. Learn how to balance business viability, technical feasibility, and customer desire to lead products and features toward long-term success in our 10-week, part-time Product Management course.

About the Instructor

Dave Lynam Photo

Product Manager, Founder, Kaizen

Dave Lynam has a background spanning 20 years in event ticketing and has been responsible for delivering digital products to the industry since 2010. In that time, Dave has managed products used during major sports tournaments such as the Olympic & Paralympic Games, UEFA European Championships and Commonwealth Games.

Currently, Dave is the founder of Kaizen, a company that provides product and operational advice to organisations in the sports and entertainment sector. They also supply ticketing software. He is a former GA student, taking both Front End Web Development and User Experience Design part time courses. Having enjoyed the GA experience so much, he joined the instructional team on the Product Management course in 2015.

In recognition of his exemplary service in the classroom, Dave has been selected as a member of General Assembly's Distinguished Faculty program.

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