Product Management 1-Day Fundamentals Workshop

You’re full of ideas, but how do you know which are worth pursuing?

Enter product management. Discover the basics of product development, product strategy, the product life cycle, and many more fundamental product management concepts in this interactive, hands-on workshop.

Products are constantly evolving, even after they’ve launched. It’s critical that product owners and product managers be able to measure their progress so that they can continue improving it. Learn how to conduct market research and apply best practices when analysing user interviewers. Explore how PMs prioritise features for users and how the different types of minimum viable products (MVPs) can guide you to continued success.

This Product Management 1-Day Fundamentals Course is the interactive and hands-on way to begin your product management journey. You will dive head first into various product management tools, skill up with exercises, and by the end of the day you’ll know how to head in the right direction quickly and efficiently using design thinking and product management strategies.

This workshop is for beginners. No prior knowledge or experience required.

• Explore product management and career trajectory of product managers.
• Explain the purpose and process of building an MVP and determining product/market fit.
• Develop problem statements and hypotheses in real-world business scenarios.
• Craft questions for and conduct user interviews to validate hypotheses and gain insight into customer experience.
• Use affinity mapping methodologies to gain insights into user problems or needs when developing a product.
• Translate hypotheses into product features.
• Define success for a product using the language of product management metrics, identifying the right metrics and KPIs and the tools you can use to track them.

• This class is taken completely online via Zoom.
• We will provide a link to the session 24 hours before & again, on the day of the class, to the email used to purchase a ticket. If you have signed up on behalf of a friend or colleague, please forward along this information.

NOTE: this class will not be recorded, however, slides will be sent within 7 days following the session.

Kara was a Regional Product Manager at MasterCard focusing on digital payment acceptance, specifically QR codes across APAC markets. She started out as a Business Analyst launching wealth products across self-serve and assisted channels of wealth and has worked in various roles within the product team before moving into product development and management. Learning and education has been instrumental in her career transitions, and she hopes to help others in the same position as her!