Adobe Digital Academy, now available for marketers and creatives in the US, UK, and India.
Adobe Digital Academy, now available for marketers and creatives in the US, UK, and India.
Ever wonder what a platform is? Why build one? Hear the story of how Salesforce not only conquered the CRM market, but also built the world's largest business apps platform. Learn the challenges they faced to go from product to platform, why you should build a platform and where to start. Andrew Smith shares his first-hand experience creating Salesforce's platform for over 8 years.
Speaker: Andrew Smith is the Founder and CEO of MATIC. Prior to MATIC, he was the Head of Product for Duetto, an intelligent revenue strategy solution for the world’s leading hotels based in San Francisco. He spent over 8 years at Salesforce in product management focused on their platform for developers.