Product Development Series: How to Design and Validate Digital Solutions | Online
About this class series
Do you have dreams of bringing your own digital product to market?
Have you wondered how to go from idea to execution?
Are you looking for a meaningful introduction into the world of digital product design and development?
If you answered yes to any of these questions you will love this three-class series taught by General Assembly’s Lead Product Management Instructor, Suzanne Abate.
Note: No previous technology or design skills are needed here, only enthusiasm and entrepreneurial spirit! Each class in this series builds on the lessons of the previous, but tickets for individual classes are also available for students who may only have interest in part of the curriculum.
Takeaways
Class 1: Finding Your Customer
•Discover how customer segmentation informs your early market strategy
•Learn how to conduct effective customer interviews and needs assessments
•Write a problem statement, identify a solution hypothesis and begin to identify key risks and assumptions
Class 2: Designing Your Solution (no design skills needed!)
Create personas based on user research
Write effective user stories
Visually communicate your ideas through sketches
Class 3: Validating Your Product
Identify various ways to build and learn from an MVP
Develop an MVP to test your growth plan and key value propositions
Understand the path to finding product / market fit
