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Link building is the process of getting other sites to link back to your website with the goal of improving search engine visibility. But why should marketers prioritize link-building? Good links bring an abundance of benefits, the most important of them all is enabling marketers to drive organic traffic to their websites by helping pages achieve high search rankings. If you are focusing on running a successful growth strategy, natural organic link building is vital for you. This will not only drive significant traffic to your site but also potentially increase your credibility as a brand and improve business revenue. Having said that, link building is by no means a walk in the park. It is a gradual process and truth be told, it is also hard to get it right. But fret not, our SEO Expert will share with you strategies and best practices for link building to improve ranking and also explain the key metrics to look out for to ensure that your link building is indeed bringing in the results you wish for.
This is a 1hr pre-recorded session, no preparation is required. You can watch in your own time.
Sotirios is a Growth Marketer, Digital Strategist, and Startup enthusiast with a solid track record across all core digital specialties: PPC, SEO, Media Planning, Data Analytics and E-Commerce. He worked for 3 of the world’s leading media agencies: HAVAS, MediaCom and PHD and a number of successful startups in 3 of the world’s major regional hubs: London, Dubai and Singapore. Along the way he managed countless digital campaigns and built 2 digital performance departments from the ground-up, working with a diverse portfolio of local and multi-national companies – including some of the world’s biggest advertisers: Unilever, Volkswagen and Etihad Airways. Moreover, he is a huge start-up enthusiast, helping promising startups to rise off the ground.
Sotirios is a life-long learner, holding a MSc in Strategic Marketing from Cardiff University (UK), a CAM in Digital Campaign Planning from the Chartered Institute of Marketing (UK) and a BSc in International Economic Relations and Development from Democritus University of Thrace (Greece).
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