PR Masterclass for Sydney Business Owners: Presented by General Assembly & Urban Walkabout | Online
About this event
Gain media exposure for your project or business without the cost of hiring a PR agency with this free 90 minute workshop presented by General Assembly and Urban Walkabout.
Media exposure can be an incredibly effective means for generating business, expanding your brand presence and stirring up interest in what you have to offer. But if you sit back and wait for journalists to knock on your doors, you’ll be waiting a long time!
In this masterclass, you’ll learn the best methods for generating your own PR. And the secret is, once you get the first few pickups then the journalists really will start knocking!
Whether you’re running a boutique, a cafe or bar, or some other specialty service, this PR Masterclass will help bricks-and-mortar businesses and up-and-coming lifestyle brands to become PR savvy and start gaining exposure!
Takeaways
- What is “PR” and how does it work?
- Learn the essentials of putting together a media kit
- A process for brainstorming, writing, structuring and distributing a media release
- Plan and outline a PR campaign
- Tips for identifying your media targets, establishing a relationship and creating content that appeals to them
- The best ways to approach journalists, editors, producers and bloggers
- Integrating your PR strategy with your marketing
