Powerful and Effective Copywriting For Beginners | Online | Online
About this workshop
Writing for an online audience is completely different to writing for an English exam. In fact, the most effective online copy would probably make your English teacher faint.
People consume content differently online than they do when reading books or other long-form content.
The good news is you don’t have to be a professional writer or have a degree in wordsmithing (that’s a technical term, honest) to write a compelling copy.
To write effectively for the web you need to make your message clear.
You need to format your content so it’s easy to consume.
You need to inspire action to turn casual browsers into engaged subscribers.
Whether you’re a marketer, blogger or startup founder, this workshop will help you write better, clearer and more compelling content that gets results.
Takeaways
In this practical workshop you’ll learn:
- How to make your message concise and clear
- The difference between content writing and copy writing
- How to communicate more by writing less
- How to drive engagement and generate leads with your words
- Free tools and resources to improve productivity and streamline your writing process
Whether you’re a marketer, blogger or startup founder, this workshop will help you write better, clearer and more compelling content that gets results.
Prereqs & Preparation
Please Note
- This session is taken completely online using Zoom and Slack.
- You will need access to a laptop or computer with a working webcam and microphone as well as a strong internet connection. .
- Download Zoom. Zoom is the video conferencing tool we will use. It works a lot like Google Hangouts or Skype. You will need to create an account in order to join the call.
- We will provide a link to the session via email 24 hours in advance - keep an eye on your inbox
