Personal Branding Workshop
30

Sunday, 30 June

10 am – 12:30 pm EDT

GA NYC (Manhattan), Classrooms (3rd Floor)

10 East 21st Street
New York, NY 10010
$60 USD
Regular Ticket
$60 USD
Total

Questions? Read our FAQs

Personal Branding Workshop

Karianne Wardell Photo


President, Lofti

30

Sunday, 30 June

10 am – 12:30 pm EDT

GA NYC (Manhattan), Classrooms (3rd Floor)

10 East 21st Street
New York, NY 10010
$60 USD
Regular Ticket
$60 USD
Total

Questions? Read our FAQs

About This Workshop

Why is it that we ‘just like’ some people we hardly know? From celebrities to coworkers to the people we pass on the street or follow on social media, everyday we are aligning with humans that in many cases are virtual strangers.

These are people who are sharing their personal brand with the world through their work, opinions, dress, speech and art. And while it can feel intimidating, personal branding is an opportunity for you to take ownership of how you are perceived in the world and use it for your own benefit.

Whether your are looking to change careers, starting out for the first time or simply want to increase your visibility in your industry, developing your personal brand is crucial to standing out and getting what you want. It opens doors to new opportunities and helps you attract people, projects and jobs that are consistent with what you want to be. All you need to do is figure out who you want to be and live it everywhere, everyday.

Takeaways

  • Deconstruct the elements of well-known and successful personal brands
  • Identify your target audience and goals in building​ a recognizable persona through your personal brand
  • Uncover the unique identifiers that differentiate you​/your personal brand​​
  • Decipher the best way to communicate with your audience and build agency for your personal brand

Preparation

None. Please bring a notepad and pen to take notes.

About the Instructor

Karianne Wardell Photo

President,
Lofti

Karianne Wardell is a Chicago-based marketing consultant, meeting facilitator, and presenter with 15 years of brand leadership experience in the creative industry.

Over the course of her career, Karianne has led branding, digital marketing, advertising strategy and execution for some of the world's biggest brands including State Farm, Hewlett-Packard, and GE. She facilitated consumer marketing campaigns as a Vice President, Digital at Weber Shandwick, a global communications firm and in 2017, launched Lofti to help small business owners navigate the complex world of branding.

In her inaugural year with Lofti, Karianne coached over 100 small business leaders through private consulting and facilitated branding workshops in London and throughout the U.S.

Refund Policy

We understand that, sometimes, plans change. If you can no longer make it to a class or workshop, please email us at least 7 days before the scheduled event date. No refunds will be given to cancellations made within a week of the class or workshop.

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