Pause Fest + General Assembly Masterclass: Discover Service Design

Washington, D.C. campuses

GA D.C., 1776
1133 15th Street NW, 8th Floor
Washington D.C. 20005

GA D.C. (Northern Virginia)
2231 Crystal Drive #1000
Arlington VA 22202

Past Locations for this Event

Pause Fest + General Assembly Masterclass: Discover Service Design

Washington, D.C.

Washington, D.C. campuses

GA D.C., 1776
1133 15th Street NW, 8th Floor
Washington D.C. 20005

GA D.C. (Northern Virginia)
2231 Crystal Drive #1000
Arlington VA 22202

Past Locations for this Event

About this event

Service Design is a well established, yet often misunderstood discipline that focuses on the development of solutions with consideration to all channels and touch points from both a user and organisational perspective. It’s a growing industry, with everyone from banks, to social enterprises using this to create value for their organisations, and the people they interact with.

This is a hands-on, 90 minute session where you’ll learn a high level approach and key tools and practices of service design. You’ll design with consideration for both the user and the organisation involved in the service.

Takeaways

In this 1.5 hour introduction, we'll walk through through:

  • How user research helps define real opportunities or challenges
  • Ways to generate ideas and prototype solutions across a range of touchpoints
  • Tools and approaches for designing and communicating services
  • Integrating the customer experience and the organisational capabilities needed to successfully deliver that experience.

Prereqs & Preparation

This masterclass is for anyone that has an interest in applying the design process to solve complex problems.

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