Part 3, Build Your Professional Brand on LinkedIn: Maximize Your Profile

Washington, D.C. campuses

GA D.C., 1776
1133 15th Street NW, 8th Floor
Washington D.C. 20005

Past Locations for this Workshop

Part 3, Build Your Professional Brand on LinkedIn: Maximize Your Profile

Washington, D.C.

Washington, D.C. campuses

GA D.C., 1776
1133 15th Street NW, 8th Floor
Washington D.C. 20005

Past Locations for this Workshop

About this workshop

This series is perfect for professionals looking to move to the next level in their career. Build a professional brand story and learn what makes a sellable profile. Whether you are looking to move up, pivot your focus, or find the right next role, build a professional story that helps you stand out. In this three-part series, you’ll learn and apply best practices to enhance your LinkedIn profile for increased searchability, reach, and overall impact of your professional brand.

Chicago-based brand strategist, instructor, and coach Karianne Wardell, brings over 15 years experience leading marketing strategy for some of the worlds biggest brands and a method that has helped hundreds of individuals apply these same techniques to tell their professional brand story.

Part Three of the Three-part Series: Maximize Your Profile
You will learn how to create and engage with content that connects to your professional brand story to maximize your profile reach and searchability. You’ll use interactive worksheets to build go-to themes for writing content, engaging or sharing content, LinkedIn networking, and for in-person conversations.

Coming out of the session, you will have outlined go-to themes that align with your professional story for content development and networking talking points. You’ll also get the option to receive 1:1 feedback from the instructor on your updated profile.

Takeaways

  • Define and update your Professional Experience summaries

  • Outline professional talking points and get immediate feedback

  • Create content themes that align with your professional brand story

  • Optional 1:1 feedback on your professional brand story

Prereqs & Preparation

  • Part 1 and Part 2 of the LinkedIn series are highly encouraged

  • Bring a pen and paper to take notes, worksheets will be provided

  • A computer is encouraged, especially for 1:1 feedback with the instructor, but not required

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