Part 1, Build Your Professional Brand on LinkedIn: Profile Basics

Washington, D.C. campuses

GA D.C., 1776
1133 15th Street NW, 8th Floor
Washington D.C. 20005

Past Locations for this Workshop

Part 1, Build Your Professional Brand on LinkedIn: Profile Basics

Washington, D.C.

Washington, D.C. campuses

GA D.C., 1776
1133 15th Street NW, 8th Floor
Washington D.C. 20005

Past Locations for this Workshop

About this workshop

This series is perfect for professionals looking to move to the next level in their career. Learn how to build a standout, searchable profile to help you to move up, pivot your focus, or find the right next role. Build a professional story that helps you stand out. In this four-part series, you’ll learn and apply best practices to enhance your LinkedIn profile for increased searchability, reach, and overall impact of your professional brand.

Chicago-based brand strategist, instructor, and coach Karianne Wardell, brings over 15 years experience leading marketing strategy for some of the worlds biggest brands and a method that has helped hundreds of individuals apply these same techniques to tell their professional brand story.

Part One of the Four-part Series: LinkedIn Profile Basics.

You will learn how to develop and maintain a strong LinkedIn profile that includes a standout, searchable professional description, summary, and experience section that authentically tells your story and quantifies your work experience. ​You will also learn how to develop an ongoing engagement with LinkedIn community using status updates, LinkedIn publishing platform and groups. The session is relevant for job seekers and career changers.

Takeaways

  • Learn key LinkedIn concepts and strategies

  • Learn the tools and techniques for crafting a searchable and sellable profile

  • Understand the power of “recommendations” and how to use them

  • ​Tips for building your ​professional brand ​

  • How to optimize your privacy settings and your personal profile for maximum exposure and discoverability

Prereqs & Preparation

​- An open mind and a desire to succeed​. - Bring a writing utensil and paper for notes. - Laptop is recommended, but not required

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