Optimizing your eCommerce Business | Online
About this event
You're an eCommerce retailer with a differentiated product and a great consumer value proposition. All you need to do now is optimize your business. You're invited to an evening with with Max Levchin (CEO of Affirm and Co-founder of PayPal), Chris Guerra (CMO of Blue Acorn), and Justin Parker (Marketing Director of The RealReal), who will provide you with valuable tips on how to enhance your customer experience, optimize your website and shopping cart, and hone your marketing to turn your eCommerce site into the next success story.
Max Levchin, CEO of Affirm: Max will delve into what consumer shopping behavior look like in today's world, how a company can attract and retain Millennial shoppers, and how innovative alternative financing like Affirm is addressing this new shopping behavior and reducing friction in the checkout process.
Chris Guerra, CMO of Blue Acorn: Blue Acorn is one the premier agencies focused exclusively on eCommerce website testing and optimization. Chris will share their best practices seen across eCommerce verticals for driving higher revenues via site and shopping cart optimization.
Justin Parker, Director of Marketing from The RealReal: Justin will detail how The RealReal doubled their eCommerce sales revenues in year by perfecting their customer experience, website, and marketing.
