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Storytelling in business is all the rage these days. But it’s been around since one man bragged to another about the woolly mammoth that got away.
Successful NPOs have weaved stories into traditional marketing and fundraising campaigns for almost as long, because the right story:
However, if you’re like many people working in and running NPOs and Social Enterprises, you:
Bring a statement of your business or organisation's core purpose.
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