oDesk & GA Present: Going Global 101 | Online
About this event
Want to grow your business but not sure if you're ready to jump the pond? Join us for a chat with 4 startup execs who made the leap to London on behalf of their US-based tech companies. Learn how they approached the UK market and their recommendations for entry in NYC and SF.
Takeaways
We'll discuss the following questions and more: + Org Structure: Which departments will be centralised at HQ? + Marketing & Sales: Should awareness, nurturing existing customers, or direct acquisition be the initial focus? What activities can be done remotely vs. on the ground? +Localisation: Necessary or a nice to have? +Monetization: When is it time to slash or raise prices? How will payments and currency conversion impact your business? + Competition: How do you assess new competition and create a strategy to overtake them? + Speed: Will you go big out of the gate or test the waters? How much funding will you need? + Staffing: How will you find your first hire in a new market? + Culture: How do you do business across time zones? How should you extend your company culture to overseas offices?