125 Summer Street 13th Floor
Boston MA 02110
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A business owner once famously lamented that half of his investment in marketing and advertising was going to waste- the trouble was he didn’t know which half. Unfortunately, despite today’s digital platforms and analytics tools, many marketers and business owners still lack insight. This class will provide frameworks and exercises to help marketers and business owners gain a handle on how to assess the success of all marketing activities, so as to identify areas to improve.
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