Mastering the Art of Lead Generation

Washington, D.C. campuses

GA D.C., 1776
1133 15th Street NW, 8th Floor
Washington D.C. 20005

GA D.C. (Northern Virginia)
2231 Crystal Drive #1000
Arlington VA 22202

Past Locations for this Class

Mastering the Art of Lead Generation

Washington, D.C.

Washington, D.C. campuses

GA D.C., 1776
1133 15th Street NW, 8th Floor
Washington D.C. 20005

GA D.C. (Northern Virginia)
2231 Crystal Drive #1000
Arlington VA 22202

Past Locations for this Class

About this class

Gain hands-on tactics for generating leads at the top of your sales funnel. In this class, you’ll learn actionable tactics that you can apply to your business to create a repeatable, sustainable lead generation process. We’ll cover how to identify your target market in a way that gets to the heart of what their urgent and most pressing needs are, so that you can speak to them in a way that adds value to both them and you. Plus, you’ll generate a portfolio of product and service offerings so that you always have something to offer your target market in a way that continuously builds trust and keeps you top of mind.

Takeaways

  • Learn how to articulate the highest priority needs your product/service solves for each of your target markets and discover how to use this wording in all your sales and marketing activities to move prospects through your sales funnel.
  • Be able to create a portfolio of product and service offerings to ensure you always stay top of mind with your prospects.
  • Brainstorm marketing and business development activities and create a list of 3-5 core strategies that align with your passions to ensure you are spending your team’s time on the sales and marketing activities that produce the highest ROI.

Prereqs & Preparation

None.

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