Mastering the Art of Lead Generation | Online

About this class

Gain hands-on tactics for generating leads at the top of your sales funnel. In this class, you’ll learn actionable tactics that you can apply to your business to create a repeatable, sustainable lead generation process. We’ll cover how to identify your target market in a way that gets to the heart of what their urgent and most pressing needs are, so that you can speak to them in a way that adds value to both them and you. Plus, you’ll generate a portfolio of product and service offerings so that you always have something to offer your target market in a way that continuously builds trust and keeps you top of mind.

Takeaways

• Learn how to articulate the highest priority needs your product/service solves for each of your target markets and discover how to use this wording in all your sales and marketing activities to move prospects through your sales funnel.
• Be able to create a portfolio of product and service offerings to ensure you always stay top of mind with your prospects.
• Brainstorm marketing and business development activities and create a list of 3-5 core strategies that align with your passions to ensure you are spending your team’s time on the sales and marketing activities that produce the highest ROI.

Prereqs & Preparation

None.