Mastering Google Analytics (Part 2):  Account Setup, Tagging & Tag Manager

Washington, D.C. campuses

GA D.C., 1776
1133 15th Street NW, 8th Floor
Washington D.C. 20005

GA D.C. (Northern Virginia)
2231 Crystal Drive #1000
Arlington VA 22202

Past Locations for this Class

Mastering Google Analytics (Part 2): Account Setup, Tagging & Tag Manager

Washington, D.C.

Washington, D.C. campuses

GA D.C., 1776
1133 15th Street NW, 8th Floor
Washington D.C. 20005

GA D.C. (Northern Virginia)
2231 Crystal Drive #1000
Arlington VA 22202

Past Locations for this Class

About this class

Correct implementation of web analytics has always been a challenge for digital marketers. Not having the technical expertise to understand and implement the tracking tags has been one main reason, but too much reliance on IT/web developers for implementation has also been another key limiting factor.

Google Tag Manager is fast becoming the mots popular solution for many of these limitations. GTM makes it easy for marketers to add and update website tags including analytics, remarketing, and more – with just a few clicks, and without bugging the IT staff. This session on Google Analytics implementation and Tag Manager will take you through a step by step process of setting it up and implementing the most commonly used Google analytics tracking tags.

Takeaways

  • Guidelines and Tips for Google Analytics implementation process
  • Standard Google Analytics tags and their implementation (outside GTM)
  • How Google Tag Manager (GTM) works - Introduction to containers, tags, data layer, macros and rules.
  • How marketers now can implement web analytics without IT/developers support.
  • Implementing Google Analytics within GTM
  • Standard page view and virtual page view tracking
  • Events, goals and goal funnel tracking
  • eCommerce tracking
  • Internal and external campaign tracking
  • How to know if you tags are working - The debugging process.
  • Web Analytics implementation best practices
  • Setting up segments and dashboards for different user groups.

Analysing Data for Actionable Insights

If you are also interested in web site data analysis and insights we have scheduled another class where we will take you through several real world practical examples and some processes that will help you learn how to generate actionable insights from your reports to improve key pages, focus on sources that send you visitors and ultimately increase the conversion of visitors into customers. (Separate registration required for this class) Click here to learn more and register.

Prereqs & Preparation

Participants are encouraged to bring their laptops and follow the setup process during the session with their own websites.

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