Mastering Google Analytics (Part 1): Analysing Data for Actionable Insights | Online

About this class

When it comes to understanding how well your website is performing, Google Analytics provides in-depth information about customers, their behaviours and achievement of business goals. However, most agencies, brands and businesses are not using this tool/service to its full potential because of a lack of understanding, knowledge and the skills needed to set up the account, implement tags and analyse the reports to generate actionable insights from the available metrics.

Part 1 - Analysing Data for Actionable Insights

In this class we will take you through several real world practical examples and some processes that will help you learn how to generate actionable insights from your reports to improve key pages, focus on sources that send you visitors and ultimately increase the conversion of visitors into customers. At the end of this program students will start looking at their analytics data with a completely new approach which is more aligned with business decision making.

Part 2 - Account Setup, Tagging & Tag Manager

This class is mainly designed for those who are also interested in understanding the implementation and the process of involved in setting up the account, tags and Tag Manager. (Separate registration required) Click here to learn more about part 2 and register

Takeaways

• Following the "3A Framework" to obtain a "3D View" of your Website data
• Why you should stop looking at aggregates and how to segment data to make better insights
• Understanding user journeys and improving user experience
• Understanding the key metrics that show the success/failure of your website structure, design and content
• How to set up goals and KPIs that define your online marketing success
• Defining macro and micro conversion goals for your website
• Using filters and regular expressions (RegEx) to customise your reports.
• Creating segments, dash boards and report short cuts.

Prereqs & Preparation

None