Masterclass: Real-Time Advertising with Quantcast | Online
About this event
Despite the rapid growth of programmatic, real-time advertising remains a mystery to many in media and marketing. The Real-time Advertising (RTA) Academy is an educational program for marketers to gain key skills to keep apace in a rapidly evolving digital advertising industry. To date, over 3,000 marketers have graduated from the RTA globally.
The RTA Academy courses are designed for marketers at any stage of their career, providing a detailed understanding of the digital ecosystem. Graduates are provided greater knowledge and insight on the language, tools, processes required to launch campaigns, convert new customers and expand their overall objectives.
Students wil learn: + Evolution of Digital Advertising + What is Programmatic? + How Impressions are Bought and Sold + The Interactive Media Ecosystem + The Importance of Data + Measurement & Attribution + Future of Programmatic + Q&A
Takeaways
- Learn the most up-to-date industry information on the ins and outs of the programmatic ecosystem and be able to speak confidently and intelligently about the space.
- Discover the challenges and advantages of programmatic/RTB and the use of data to improve ROI.
- Apply this knowledge to be intuitive, informed and well-equipped media professional who is prepared to ask the right questions to stay informed on important industry issues and new technologies.
Prereqs & Preparation
Some marketing experience recommended, but not required. Welcome for anyone looking to gain a better understanding of the programmatic advertising ecosystem.
