Tuesday, 8 November
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One of the most common mistakes when it comes to launching a new product is failing to implement the right product positioning strategy. Without the right product positioning, you run the risk of an ineffective marketing plan which ultimately results in poor sales.
A good product should be supported by an equal (if not better) positioning strategy that will help the brand create a unique product image in the customers’ minds and stand out in a competitive market. If you haven’t been focusing on product positioning from day 1, now is the time to address this!
Join our product marketing expert in this 2.5 hour workshop and learn how to develop a product positioning that will be the guiding point for how your marketing team crafts their content and how your sales team pitches the product to potential customers. It’s time to position your product for success!
NOTE: This workshop will be completely live and online. In preparation, please download Zoom. This session will not be recorded, however slides will be shared within 7 days from the workshop.
Marketing for the Greater Good: Incorporate Brand-Purpose in your Communications
Wednesday, 5 October
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