Marketing Your Mobile App: Pre and Post Launch Strategies | New York City

About this class

This class covers how to promote and pitch your own mobile app. We’ll explore marketing via social media, setting a release date, and leveraging ratings, reviews, and basic analytics. Stacey Mulcahy will help you learn how to compile and analyze user data to inform your marketing decisions, understand different messaging strategies to facilitate ongoing communication between you and your customers, and measure your marketing effectiveness and prevent negative app reviews.

Takeaways

• Create a promotional site for your mobile app.
  
• Learn how to market your app’s launch.
• Leverage data from users and reviews.

Prereqs & Preparation

This class is geared towards aspiring and experienced mobile application developers alike.