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A short masterclass to equip you with all the key skills of Marketing in the age of hyper personalisation. In today’s highly cluttered digital world, a personalised message tailored to the audience, heightens relevance and is more likely to grab attention and evoke the desired action. This class provides an immersion into the role of personalisation, not only in Marketing but also in driving holistic business results by targeting the right audience, with the right message, at the right time.
You will learn how to formulate a personalised marketing strategy that helps drive conversion across key digital marketing channels. As a business owner, employee, entrepreneur or freelancer you will understand the role played by personalisation at each stage of the customer acquisition funnel and learn how to make your marketing on digital channels more effective. This class will expose you to hands-on frameworks and best practices of brands that have successfully adopted personalisation to their strategic advantage and get ahead of competition.
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