Marketing For Your Small Business | Online

About this class

Milan Kundera famously stated, ‘Business only has two functions – innovation and marketing’. For creative small businesses, marketing is often unplanned and ad-hoc. This short workshop will provide insight into how to utilise marketing to drive sales and increase brand awareness.

Participants will come away armed with the knowledge on how to create, action and analyse their own marketing plan.

In this class we will cover: What is Marketing? – A look at what marketing is (and what it isn’t). The difference between Marketing and PR/Sales Marketing Examples and Current State of Play – Examples of great marketing and current marketing touch points including 2017 stats on usage The Changing Face of Marketing – Digital vs. Traditional, the rise of influencer marketing, collaboration and the increase of analytics to measure ROI Understanding Your Audience – A look at the mindset behind your ideal client / audience and utilising this for your marketing plan Creating Your Marketing Plan – A step-by-step guide to creating a 12-month marketing calendar To Outsource or not to Outsource – When and where you need to get external assistance

Takeaways

Students will learn:

• What Marketing is and is not
• The various touch points brands use to market in 2017
• How marketing has changed in recent times and understanding the importance of digital marketing, collaboration and influencer marketing for your small business
• How to understand buyer behaviour / audience mindset
• How to create a 12-month marketing plan
• When you may need to employ outside help