Marketing Analytics and Testing | Washington, D.C.
About this class
Learn how to build an analytics framework that will help you start growing your business. This class will help you understand how to optimize your digital properties and campaigns. You'll acquire the necessary tools to build and execute basic tests to start optimizing marketing initiatives.
Takeaways
- Gain a deeper understanding of marketing analytics
- Explore the difference between site performance vs. campaign performance
- Effectively use Google Analytics
- Design, build and execute tests to optimize your marketing initiatives
Prereqs & Preparation
Basic knowledge of excel and some experience with analytics tools is a plus. Students should bring a laptop.