Marketing Analytics and Testing

Boston campuses

GA Boston
125 Summer Street 13th Floor
Boston MA 02110

Past Locations for this Class

Marketing Analytics and Testing

Boston

Boston campuses

GA Boston
125 Summer Street 13th Floor
Boston MA 02110

Past Locations for this Class

About this class

Learn how to build an analytics framework that will help you start growing your business. This class will help you understand how to optimize your digital properties and campaigns. You'll acquire the necessary tools to build and execute basic tests to start optimizing marketing initiatives.

Takeaways

  • Gain a deeper understanding of marketing analytics
  • Explore the difference between site performance vs. campaign performance
  • Effectively use Google Analytics
  • Design, build and execute tests to optimize your marketing initiatives

Prereqs & Preparation

Basic knowledge of excel and some experience with analytics tools is a plus. Students should bring a laptop.

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