Market Research Fundamentals | Boston

About this class

You have the product idea. Now you need clearly defined goals to determine the course of action when taking it to market. Leveraging research to learn more about your target audience can help you. In this class, you’ll learn how to utilizing marketing research and analysis can help you become a more effective decision-maker. This will be a down and dirty approach to how to get clear, actionable results that help you bolster your expansion or go to market strategy.

Takeaways

• Find out what options you have in regards to research regardless of research budget.
• Learn what role different types of research provide varying levels of insight.
• Understand how to combine various research results to form hypotheses and strategies.
• Use data to create better press releases, presentations, and company information.

Prereqs & Preparation

Students should have some marketing experience/background (i.e. some past school/course/work experience)